New Intel Ad Features A Mac That Doesn’t Exist

Intel is having quite a marketing run of late. This latest ad (courtesy of 9to5Mac) is just about the worst of the lot:

If I had to guess I would say someone in marketing at Intel is not paying attention. No Mac as of this writing is using Intel’s 11th generation processors. The “gamer” in the photo is wearing Beats headphones. He appears to be wearing a watch, and it wouldn’t shock me to learn it is an Apple Watch. It’s just sloppy. Intel is a multi-billion dollar company. I’m pretty sure they have good people in their marketing department. How did this get through?

M1 Mac Boot Options

Remember when you needed to use various keyboard shortcuts to boot your Mac into Recovery Mode, or to reset your PRAM? If you have a Mac with an Intel chipset, you still need to remember these shortcuts. However, if you have a new M1 Mac (I’m not jealous of those of you who purchased one, not at all!), it appears that you can forget those shortcuts. 

According to an Apple support document, you now access the various boot modes by holding down the power button for 10 seconds. You’ll then see a new Recovery Options screen that shows your boot drive and an Options icon that will show you the various boot modes that are available. All the boot modes you are used to are there, plus a few new ones.

So to sum up, booting into Recovery mode on an M1 Mac no longer requires memorizing keyboard shortcuts. I have to admit it’s going to take a while before I unlearn these shortcuts, but this is progress I suppose.

Oh, and if you do own one of these M1 Macs, please hesitate to tell me, even though I’m really not jealous of you at all. Really.