Switch II – This Time, It’s Personal!
Have any of you seen the new ads from Apple? If you want to have a look, they are here. This is the first time since the “Switch” ads of a few years ago that I can recall Apple trying to sell the “Macintosh” as a whole, instead of an individual computer like the new iMac.
I have seen some commentary both in praise and in concern. I could see where the virus angle could bite them in the rear, but why not play that angle? It is essentially true, isn’t it?
My favorites are the iLife and the Network ads. I like them because they really show the strength of the Mac vs. the PC.
So what do you think?